A close up of a wooden surface with a logo on it.A close up of a wooden surface with a logo on it.

Our Philosophy

Our journey began with a simple realization: renting often feels like a compromise, burdened by common frustrations. Limited control, inconsistent management, and lack of care make it hard to feel truly at home. At Serenity, we sought to change this by thoughtfully addressing these issues.

Owning all our apartments allows us to oversee every aspect—from apartment quality and lease clarity to responsive support—ensuring a seamless, comfortable, and most importantly, homely rental experience. We believe renting should be easy, reliable, and designed around your needs, allowing you to enjoy flexibility without sacrificing comfort.

Yoni Schimmel, founder and CEO

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Our Process

1

Comprehensive Property Assesment

We carefully assess each apartment project in Bucharest based on a detailed set of criteria—excellent transport connections, short commute times, high construction standards, and proximity to top leisure, dining, and cultural venues. This ensures that every apartment we offer for rent places you at the centre of Bucharest’s vibrant lifestyle, with convenient access to work and entertainment.

2

Handpicked Apartments

Securing the best apartments in Bucharest starts with timing. We acquire units early—right after building permits are granted—ensuring access to the most desirable homes while minimizing development risk. Every apartment is handpicked for its position, orientation, views, and unique features, creating an exceptional renting experience in the heart of Bucharest.

3

Thoughtful Design

Our passion for design is reflected in every detail of our Bucharest rental apartments. We're closely involved in the fit-out process, selecting everything from wallpaper and curtain fabrics to furniture styles and kitchen cabinet colors. This thoughtful attention ensures each rental apartment is not only beautiful but also radiates a warm, harmonious atmosphere that makes renting feel truly like home.

4

Dependable In-house Management

To ensure your comfort and satisfaction, we manage all rental properties in-house. This hands-on approach enables us to deliver prompt, personalized service and uphold the high standards that define the Serenity renting experience. By overseeing every aspect of property management, we keep your rental home exceptional from move-in to move-out.

Our Team

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Yoni Schimmel
CEO
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Uriel Roodyn
CFO
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Daniel Bledea
COO
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Matt Novak
Sr. Advisor
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Camelia Nita
Portfolio Manager
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Laura Jurjeu
Sales & Marketing